The MOOD is MAKE

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MAKE at LaFutura 2014
We are living in a post-capitalist society in which the problems that we are facing on a global scale are too big and complex to be solved by governments or institutions. Our economic, political, technological and social systems need to be reconsidered and recreated. The forerunners of a new industrial revolution are proclaiming a radical change based on shared ownership and participation. Producers and consumers are being replaced by a movement of makers, tinkerers and tailors, engineers and entrepreneurs, that are working with futuristic technologies as well as traditional crafts.
www.lafutura.de

Hilde Roothart
Hilde Roothart is trend researcher and founder of Trendslator, a trend studio that researches changes and developments and translates trends into strategies and concepts. Social changes and trends in consumer behaviour are translated into marketing focused proposals, combining analytic and creative methods.
www.trendslator.nl


See you in Brussels at LaFutura 2014

The Latest Trends – International Speakers – Workshops
At this year´s LaFutura we have international speakers sharing their knowledge about trends in different areas and markets. This year we are welcoming Piers Fawkes (Founder & CEO PSFK, NYC), Brian Tiong (b-side Consulting from Singapore), Tom Palmaerts (Partner at Trendwolves and trendwatcher of the year 2013), Hilde Roothart (trend researcher and founder of Trendslator) and many more!

We will also work with those trends in workshops to give you room for questions and discussions with trend experts and other business professionals. You can find the entire schedule for this day and more info on the workshops here.

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All of this takes place in the creative atmosphere of the new Hello bank! Pop-up in Brussels, where latest digital innovations are displayed and ready for you to try them out. On november 7th the event will start at 9 am. However we have organised a dinner the night before at La Manufacture, one of the hotspots in Brussels. Discover all the locations of this year’s LaFutura here.
Get your tickets now!


You are invited to LaFutura 2014

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The future industry
LaFutura is a network and an annual one-day gathering of futurists, innovators and trendspotters from all over the world to exchange insights with the aim of developing the trend and futures industry.

On November 7th the 5th edition of LaFutura will take place in Brussels, Belgium. We want to give the unique opportunity to get a sneak peek into the most popular trend reports of 2015 from the best and biggest trend agencies all over the world.

We would like to welcome you to share your knowledge and to join the discussion on how latest trends will impact certain businesses and industries. Become a part of the LaFutura network and sign up to the international meeting LaFutura 2014. We are looking forward to meeting you in Brussels.


Exposition Fair Fashion Lab

Every day some 30 million people around the world are exploited so that we can wear clothes. A long series of factory disasters caused by irresponsible production under dangerous conditions reached an all-time low last year with the tragic disaster at the clothing factory in the Rana Plaza in Bangladesh, which killed more than 1.1oo people. More and more people and consumers feel that things cannot continue like this and are looking for solutions to the problem. That’s why Humanity House is investigating the future of fair fashion in a temporary exhibition entitled Fair Fashion Lab.

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Fair Fashion Lab presents six striking approaches that demonstrate the power of design, art and technology in the search for unusual and surprising solutions to problems in the clothing industry. In addition, Humanity House wants to engage in dialogue with the clothing industry and with exhibition visitors. Six renowned and talented designers and artists each occupy a space in the lab where they can trigger visitors and set them to work with solutions for sustainable and fair fashion: artist Arne Hendriks, the controversial artist TINKEBELL, fashion designer Monique van Heist, trendwatcher Hilde Roothart and researcher Natascha van der Velden. Hilde Roothart is among the best-known trend watchers and trend interpreters in the Netherlands. In the exhibition she restores the relation between designer, maker and consumer. Using a loom installation, visitors will jointly create a work of clothing art.
www.humanityhouse.org
www.pinterest.com/trendslator

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The Wheel of W

Fuzzy front end
Some people call it the fuzzy front end of innovation. An insight-driven and foresight-inspired search for new opportunities and ideas that can be applied to business strategies and models, products, services and experiences. It is both a creative and an analytical process to better identify consumer needs, collect insights, explore white spots and create possibilities.

It’s a fuzzy process: Why should you start a trend driven innovation project? How can you organise it? And what are the results that you are aiming at? Any Futuring project or process requires well-thought through preparation and investigation in the beginning. A clear assignment will have to be formulated to organise the process from start to finish.

Trend driven innovation as a road trip to innovation requires guidelines based on best practices and past experiences. The Wheel of W shows the six questions that need to be answered during the six phases of Futuring. They will structure the process and will give directives for the outcomes and deliverables.

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WHY
• why do we need to innovate?
• what is the goal of our efforts?
• what kind of innovation, big or small, are we focusing on?

WHO
• who do we consider to be the target group?
• who will be involved in the process and what do we expect from them?
• which companies or organisations could become our partners in innovation?

HOW
• how will the project or process be executed?
• what methods or instruments will be used?
• how will the outcomes be aligned with business strategies and targets?

WHAT
• what should be the outcomes of the project or process?
• what kind of results in terms of value do we expect?
• how can we measure those results?

WHEN
• what is the scope of the process in terms of timing?
• what is the planning of the project or process?
• when will the outcomes be implemented and how can we organise that?

WHERE
• where will the results be introduced?
• which markets are we aiming at in which continents or countries?
• which distribution channels, online or offline, can be used?
www.trendslator.nl


Futuring Model

A more holistic approach to the process of researching and translating trends based on Futuring®.

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The Futuring Model consists of six areas:
• Investigating
Evaluations, recommendations and preparations
• Researching
Market trends, consumer trends, social trends
• Selecting
Past, present and future identity of the brand, company or organisation
• Translating
Market insights, consumer insights, social insights
• Creating
Concepts, strategies, scenarios
• Implementing
Business plan, marketing plan, design plan etc.

Applying the Futuring Model will result in trend driven innovation on a continuous base for your brand, company or organization. More information? Contact Hilde Roothart at Trendslator.


The future industry at LaFutura 2013

Co-working unconference
At November 11th 2013, the fourth edition of LaFutura took place in Amsterdam. The theme and the goal of this international co-working unconference was ‘NOW NEW NEXT Building the future industry’. This goal was realized by working together to map the world of trendresearch and future insights, and to create a framework and a road map for this soon to be industry. A different approach: LaFutura 2013 was not about trends or trendwatching, but about different methods concerning the why, how, what and when of the future industry. The organizing team was a local network of professional trend researchers, strategic thinkers and concept developers gathered by Amsterdam based trend studio Trendslator.

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LaFutura has been founded because of the need for an overview for this new and upcoming industry, which not only exists of trendspotters and innovators but f.i. also of academics from all over the world. LaFutura 2013 in Amsterdam was a unique opportunity for professionals to share their intelligence and intuition, thoughts and ideas for a common purpose. Swapping ideas and knowledge was the most important goal of this meeting: researchers, analysts and creators were collaborating in groups to create a framework and a road map for the future industry. It was also examined how cooperation and commitment were most effective for strategy and future thinking. The final result was a clear overview of the current situation and a plan of where the trend and future professionals where heading to in the future.

A day before the unconference a meet and greet took place at the Skylounge of DoubleTree by Hilton, where all visitors could get to know eachother and get a glimpse of the city of Amsterdam as well. The co-working unconference took place at Pllek, located near Amsterdam IJ. It ended up with a special dinner. The next day there was a farewell breakfast at the Café of the Rijksmuseum.
Diana Sleegers
www.lafutura2013.com, www.lafutura.de


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