Every day some 30 million people around the world are exploited so that we can wear clothes. A long series of factory disasters caused by irresponsible production under dangerous conditions reached an all-time low last year with the tragic disaster at the clothing factory in the Rana Plaza in Bangladesh, which killed more than 1.1oo people. More and more people and consumers feel that things cannot continue like this and are looking for solutions to the problem. That’s why Humanity House is investigating the future of fair fashion in a temporary exhibition entitled Fair Fashion Lab.
Fair Fashion Lab presents six striking approaches that demonstrate the power of design, art and technology in the search for unusual and surprising solutions to problems in the clothing industry. In addition, Humanity House wants to engage in dialogue with the clothing industry and with exhibition visitors. Six renowned and talented designers and artists each occupy a space in the lab where they can trigger visitors and set them to work with solutions for sustainable and fair fashion: artist Arne Hendriks, the controversial artist TINKEBELL, fashion designer Monique van Heist, trendwatcher Hilde Roothart and researcher Natascha van der Velden. Hilde Roothart is among the best-known trend watchers and trend interpreters in the Netherlands. In the exhibition she restores the relation between designer, maker and consumer. Using a loom installation, visitors will jointly create a work of clothing art.
Fuzzy front end
Some people call it the fuzzy front end of innovation. An insight-driven and foresight-inspired search for new opportunities and ideas that can be applied to business strategies and models, products, services and experiences. It is both a creative and an analytical process to better identify consumer needs, collect insights, explore white spots and create possibilities.
It’s a fuzzy process: Why should you start a trend driven innovation project? How can you organise it? And what are the results that you are aiming at? Any Futuring project or process requires well-thought through preparation and investigation in the beginning. A clear assignment will have to be formulated to organise the process from start to finish.
Trend driven innovation as a road trip to innovation requires guidelines based on best practices and past experiences. The Wheel of W shows the six questions that need to be answered during the six phases of Futuring. They will structure the process and will give directives for the outcomes and deliverables.
• why do we need to innovate?
• what is the goal of our efforts?
• what kind of innovation, big or small, are we focusing on?
• who do we consider to be the target group?
• who will be involved in the process and what do we expect from them?
• which companies or organisations could become our partners in innovation?
• how will the project or process be executed?
• what methods or instruments will be used?
• how will the outcomes be aligned with business strategies and targets?
• what should be the outcomes of the project or process?
• what kind of results in terms of value do we expect?
• how can we measure those results?
• what is the scope of the process in terms of timing?
• what is the planning of the project or process?
• when will the outcomes be implemented and how can we organise that?
• where will the results be introduced?
• which markets are we aiming at in which continents or countries?
• which distribution channels, online or offline, can be used?
A more holistic approach to the process of researching and translating trends based on Futuring®.
The Futuring Model consists of six areas:
Evaluations, recommendations and preparations
Market trends, consumer trends, social trends
Past, present and future identity of the brand, company or organisation
Market insights, consumer insights, social insights
Concepts, strategies, scenarios
Business plan, marketing plan, design plan etc.
Applying the Futuring Model will result in trend driven innovation on a continuous base for your brand, company or organization. More information? Contact Hilde Roothart at Trendslator.
At November 11th 2013, the fourth edition of LaFutura took place in Amsterdam. The theme and the goal of this international co-working unconference was ‘NOW NEW NEXT Building the future industry’. This goal was realized by working together to map the world of trendresearch and future insights, and to create a framework and a road map for this soon to be industry. A different approach: LaFutura 2013 was not about trends or trendwatching, but about different methods concerning the why, how, what and when of the future industry. The organizing team was a local network of professional trend researchers, strategic thinkers and concept developers gathered by Amsterdam based trend studio Trendslator.
LaFutura has been founded because of the need for an overview for this new and upcoming industry, which not only exists of trendspotters and innovators but f.i. also of academics from all over the world. LaFutura 2013 in Amsterdam was a unique opportunity for professionals to share their intelligence and intuition, thoughts and ideas for a common purpose. Swapping ideas and knowledge was the most important goal of this meeting: researchers, analysts and creators were collaborating in groups to create a framework and a road map for the future industry. It was also examined how cooperation and commitment were most effective for strategy and future thinking. The final result was a clear overview of the current situation and a plan of where the trend and future professionals where heading to in the future.
A day before the unconference a meet and greet took place at the Skylounge of DoubleTree by Hilton, where all visitors could get to know eachother and get a glimpse of the city of Amsterdam as well. The co-working unconference took place at Pllek, located near Amsterdam IJ. It ended up with a special dinner. The next day there was a farewell breakfast at the Café of the Rijksmuseum.
Explore, connect and build the future industry at LaFutura 2013
We are excited to inform you with the latest news about the international co-working unconference LaFutura 2013 ‘NOW NEW NEXT Building the future industry’.
Unconference! What’s that?
Unconference means there will be no celebrity keynote speakers and no impressive slideshows and presentations. Every participant can bring in his or her expertise and knowledge and share insights and ideas with experts and professionals in the fields of trend research, future foresight and trend driven innovation.
More than 100 participating innovators from at least 10 different countries will join hands at 3 wonderful locations.
You can become part of a group of more than 100 participating innovators from at least 10 European countries: The Netherlands, Belgium, Germany, Austria, Switzerland, United Kingdom, France, Portugal, Finland and Russia.
We will meet at 3 wonderful locations to explore, connect and build the future industry. At the SkyLounge of DoubleTree by Hilton on Sunday November 10th, at Pllek on Monday November 11th and at The Café of the Rijksmuseum on Tuesday November 12th.
What’s in it for me?
You will be able to take home with you:
• a framework of the future industry of today
• a road map to the future industry of tomorrow
And next to that you will:
• become a part of an international network of forecasters, researchers and innovators
• share ideas and insights with a group of specialists and experts in the field
• gain knowledge on methods and instruments that will add to your expertise and profession
Am I invited?
Join us and share your intelligence and intuition, thoughts and ideas for a common purpose: professionalizing the future industry! You are invited to register before November 4th. The price is € 295,00 incl. all drinks on Sunday, lunch and dinner on Monday and breakfast on Tuesday excl. VAT.
On behalf of the Amsterdam team of LaFutura 2013,
Caroline van Beekhoff, Erica Bol, Djenny Brugmans, Siang-Lan Go, Monica Kiezebrink and Hilde Roothart
Trend and design concepts
How much do we like to hang on to the things that we have and the wealth of the western world. But the future is not to be found in the museums of Rome and Athens. Thruth and beauty can be found anywhere, even where you would least expect them: somewhere outerspace or in remote African villages.
MOOD Concepts is a publication on trends and design concepts concerning colour, material and shape.
More information about this publication. Order MOOD Concepts now.
PreEvents in Bonn, Helsinki and Amsterdam
In order to optimize the outcome of the co-working unconference LaFutura 2013 on November 11th in Amsterdam we have organised a sequence of pre-events in different cities in Europe. And as part of this series we organised two pre-events in Amsterdam at the end of September.
The first Dutch event on September 25th was attended by different people from mainly the supply side of the future business. As on the 26th the majority of the attendees was from the demand side. We have chosen this design because of LaFutura’s theme of this year ‘NOW NEW NEXT Building the future industry’ which is for the morning program ‘mapping the future industry of today’. The afternoon will be structured around the theme ‘building the future industry of tomorrow’. The supply side tackled the theme ‘who are we and what do we do’ in order to contribute to the ultimate goal to create an organized future industry with happy clients. The demand side tackled the question ‘how can we connect future questions with the future industry’.
These pre-events had the same unconference character as the main gathering will have. Therefore it was co-creation and picking and mixing the brainpower present. The outcome of the first events where four models or maps (including ‘The Future Navigator’ by Delia Dumitrescu) with the working titles ‘Attitude versus processes’, ‘Travel guide’ and ‘Network of spheres’. During day two the future related questions where plotted on those different maps. It wasn’t a piece of cake to come up with ultimate questions, answers and maps but steps were made towards more clarity and mutual understanding grew. The outcome of the Dutch days will be combined with the outcomes of Helsinki and Germany and the key findings and key learnings will in their turn be input for November 11th. We thank all the attendees for their effort and input and for bringing the goal a bit closer.
Caroline van Beekhoff