H&M Conscious CollectionPosted: April 26, 2011
This April H&M, as part of its focus on sustainability, will introduce Conscious Collection, an ongoing range for women, men and kids, made from environmentally- adapted and greener materials such as organic cotton. The collection is made from environmentally adapted and sustainable materials, such as organic cotton, TENCEL® and recycled polyester. H&M’s in-house designers have been inspired by different shades of white, one of this spring’s most important colors. A minimalist, tailored look is combined with romantic lace, border anglaise, frills and draping. The Conscious Collection will be on sale in all H&M stores beginning April 14, 2011.