IJburg Design020

IJburg, a new neighborhood in Amsterdam has a relatively new interior store concept, Design020. A shop-in-shop that would rather be known as a one-stop-shop. In a beautiful building that has been nominated for the Amsterdam Architecture prize 2011, several furniture stores have opened their doors. Although different companies are situated in one building, you get the feeling that they are one unit. None of the companies have their own door or wall. They do have their own staff walking around providing customers with helpful and personal advice. On the spot they can make a drawing of your home interior. The initiative came from Rolf and Olivier Smitshuijzen from Kasstoor and Housing 2000. Other parties participating include: Sinck & Ko casting floors, Kartell shop Amsterdam and Dack exclusive outdoor furniture. An interior design store has arisen where you can get everything from a bed to garden furniture, casting floor to a nice birthday gift. The idea is that you can immediately take everything home. The location is well chosen and is easily accessible. This is lucrative in a neighborhood where many new buildings are going up. For indoor and outdoor from floor to ceiling, local residents can find everything. Next week Design020 celebrates their first birthday and hopefully will celebrate many more years to come.


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