The future industry at LaFutura 2013

Co-working unconference
At November 11th 2013, the fourth edition of LaFutura took place in Amsterdam. The theme and the goal of this international co-working unconference was ‘NOW NEW NEXT Building the future industry’. This goal was realized by working together to map the world of trendresearch and future insights, and to create a framework and a road map for this soon to be industry. A different approach: LaFutura 2013 was not about trends or trendwatching, but about different methods concerning the why, how, what and when of the future industry. The organizing team was a local network of professional trend researchers, strategic thinkers and concept developers gathered by Amsterdam based trend studio Trendslator.


LaFutura has been founded because of the need for an overview for this new and upcoming industry, which not only exists of trendspotters and innovators but f.i. also of academics from all over the world. LaFutura 2013 in Amsterdam was a unique opportunity for professionals to share their intelligence and intuition, thoughts and ideas for a common purpose. Swapping ideas and knowledge was the most important goal of this meeting: researchers, analysts and creators were collaborating in groups to create a framework and a road map for the future industry. It was also examined how cooperation and commitment were most effective for strategy and future thinking. The final result was a clear overview of the current situation and a plan of where the trend and future professionals where heading to in the future.

A day before the unconference a meet and greet took place at the Skylounge of DoubleTree by Hilton, where all visitors could get to know eachother and get a glimpse of the city of Amsterdam as well. The co-working unconference took place at Pllek, located near Amsterdam IJ. It ended up with a special dinner. The next day there was a farewell breakfast at the Café of the Rijksmuseum.
Diana Sleegers,


Build the future industry at LaFutura 2013


Explore, connect and build the future industry at LaFutura 2013
We are excited to inform you with the latest news about the international co-working unconference LaFutura 2013 ‘NOW NEW NEXT Building the future industry’.

Unconference! What’s that?
Unconference means there will be no celebrity keynote speakers and no impressive slideshows and presentations. Every participant can bring in his or her expertise and knowledge and share insights and ideas with experts and professionals in the fields of trend research, future foresight and trend driven innovation.

More than 100 participating innovators from at least 10 different countries will join hands at 3 wonderful locations.
You can become part of a group of more than 100 participating innovators from at least 10 European countries: The Netherlands, Belgium, Germany, Austria, Switzerland, United Kingdom, France, Portugal, Finland and Russia.

We will meet at 3 wonderful locations to explore, connect and build the future industry. At the SkyLounge of DoubleTree by Hilton on Sunday November 10th, at Pllek on Monday November 11th and at The Café of the Rijksmuseum on Tuesday November 12th.

What’s in it for me?
You will be able to take home with you:

• a framework of the future industry of today

• a road map to the future industry of tomorrow

And next to that you will:

• become a part of an international network of forecasters, researchers and innovators

• share ideas and insights with a group of specialists and experts in the field

• gain knowledge on methods and instruments that will add to your expertise and profession

Am I invited?
Join us and share your intelligence and intuition, thoughts and ideas for a common purpose: professionalizing the future industry! You are invited to register before November 4th. The price is € 295,00 incl. all drinks on Sunday, lunch and dinner on Monday and breakfast on Tuesday excl. VAT.

You will find more information on For any questions, feel free to contact us at Spread the word #lafutura2013 and join the conversation.

On behalf of the Amsterdam team of LaFutura 2013,
Caroline van Beekhoff, Erica Bol, Djenny Brugmans, Siang-Lan Go, Monica Kiezebrink and Hilde Roothart