Futuring ModelPosted: March 5, 2014
A more holistic approach to the process of researching and translating trends based on Futuring®.
The Futuring Model consists of six areas:
Evaluations, recommendations and preparations
Market trends, consumer trends, social trends
Past, present and future identity of the brand, company or organisation
Market insights, consumer insights, social insights
Concepts, strategies, scenarios
Business plan, marketing plan, design plan etc.
Applying the Futuring Model will result in trend driven innovation on a continuous base for your brand, company or organization. More information? Contact Hilde Roothart at Trendslator.