Welcome to LaFutura 2015

Future industry
On October 14th 2015, the 6th edition for LaFutura will take place in Vienna, Austria. LaFutura is the annual one-day gathering of futurists, innovators and trendspotters from all over the world to exchange insights with the aim of developing the trend and futures industry. The event will give you a unique opportunity to get a sneak preview of the most popular trend reports of 2016 from the biggest trend agencies all over the world.

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A day filled with fascinating speakers and corporate experts from the trend and innovation industries, each sharing their insights and experiences. This collaboration opens up the topic and aims to recognise and interpret the big shift from market research to trend research. Why is it so important to invest in trends and how do we evaluate the important topics for our business?

In various location set-ups, you have the chance to glimpse the future, sample the latest and newest tech, receive insights into the biggest industry changing trends of 2016, or join a workshop on innovation strategy and consumer insights.
Check the programme and buy your ticket at www.lafutura.de.

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The MOOD is MAKE

ikbenwatikmaak

MAKE at LaFutura 2014
We are living in a post-capitalist society in which the problems that we are facing on a global scale are too big and complex to be solved by governments or institutions. Our economic, political, technological and social systems need to be reconsidered and recreated. The forerunners of a new industrial revolution are proclaiming a radical change based on shared ownership and participation. Producers and consumers are being replaced by a movement of makers, tinkerers and tailors, engineers and entrepreneurs, that are working with futuristic technologies as well as traditional crafts.
www.lafutura.de

Hilde Roothart
Hilde Roothart is trend researcher and founder of Trendslator, a trend studio that researches changes and developments and translates trends into strategies and concepts. Social changes and trends in consumer behaviour are translated into marketing focused proposals, combining analytic and creative methods.
www.trendslator.nl


See you in Brussels at LaFutura 2014

The Latest Trends – International Speakers – Workshops
At this year´s LaFutura we have international speakers sharing their knowledge about trends in different areas and markets. This year we are welcoming Piers Fawkes (Founder & CEO PSFK, NYC), Brian Tiong (b-side Consulting from Singapore), Tom Palmaerts (Partner at Trendwolves and trendwatcher of the year 2013), Hilde Roothart (trend researcher and founder of Trendslator) and many more!

We will also work with those trends in workshops to give you room for questions and discussions with trend experts and other business professionals. You can find the entire schedule for this day and more info on the workshops here.

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All of this takes place in the creative atmosphere of the new Hello bank! Pop-up in Brussels, where latest digital innovations are displayed and ready for you to try them out. On november 7th the event will start at 9 am. However we have organised a dinner the night before at La Manufacture, one of the hotspots in Brussels. Discover all the locations of this year’s LaFutura here.
Get your tickets now!


The future industry at LaFutura 2013

Co-working unconference
At November 11th 2013, the fourth edition of LaFutura took place in Amsterdam. The theme and the goal of this international co-working unconference was ‘NOW NEW NEXT Building the future industry’. This goal was realized by working together to map the world of trendresearch and future insights, and to create a framework and a road map for this soon to be industry. A different approach: LaFutura 2013 was not about trends or trendwatching, but about different methods concerning the why, how, what and when of the future industry. The organizing team was a local network of professional trend researchers, strategic thinkers and concept developers gathered by Amsterdam based trend studio Trendslator.

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LaFutura has been founded because of the need for an overview for this new and upcoming industry, which not only exists of trendspotters and innovators but f.i. also of academics from all over the world. LaFutura 2013 in Amsterdam was a unique opportunity for professionals to share their intelligence and intuition, thoughts and ideas for a common purpose. Swapping ideas and knowledge was the most important goal of this meeting: researchers, analysts and creators were collaborating in groups to create a framework and a road map for the future industry. It was also examined how cooperation and commitment were most effective for strategy and future thinking. The final result was a clear overview of the current situation and a plan of where the trend and future professionals where heading to in the future.

A day before the unconference a meet and greet took place at the Skylounge of DoubleTree by Hilton, where all visitors could get to know eachother and get a glimpse of the city of Amsterdam as well. The co-working unconference took place at Pllek, located near Amsterdam IJ. It ended up with a special dinner. The next day there was a farewell breakfast at the Café of the Rijksmuseum.
Diana Sleegers
www.lafutura2013.com, www.lafutura.de


Build the future industry at LaFutura 2013

NOWNEWNEXT

Explore, connect and build the future industry at LaFutura 2013
We are excited to inform you with the latest news about the international co-working unconference LaFutura 2013 ‘NOW NEW NEXT Building the future industry’.

Unconference! What’s that?
Unconference means there will be no celebrity keynote speakers and no impressive slideshows and presentations. Every participant can bring in his or her expertise and knowledge and share insights and ideas with experts and professionals in the fields of trend research, future foresight and trend driven innovation.

More than 100 participating innovators from at least 10 different countries will join hands at 3 wonderful locations.
You can become part of a group of more than 100 participating innovators from at least 10 European countries: The Netherlands, Belgium, Germany, Austria, Switzerland, United Kingdom, France, Portugal, Finland and Russia.

We will meet at 3 wonderful locations to explore, connect and build the future industry. At the SkyLounge of DoubleTree by Hilton on Sunday November 10th, at Pllek on Monday November 11th and at The Café of the Rijksmuseum on Tuesday November 12th.

What’s in it for me?
You will be able to take home with you:

• a framework of the future industry of today

• a road map to the future industry of tomorrow

And next to that you will:

• become a part of an international network of forecasters, researchers and innovators

• share ideas and insights with a group of specialists and experts in the field

• gain knowledge on methods and instruments that will add to your expertise and profession

Am I invited?
Join us and share your intelligence and intuition, thoughts and ideas for a common purpose: professionalizing the future industry! You are invited to register before November 4th. The price is € 295,00 incl. all drinks on Sunday, lunch and dinner on Monday and breakfast on Tuesday excl. VAT.

You will find more information on www.lafutura2013.com. For any questions, feel free to contact us at welcome@lafutura2013.com. Spread the word #lafutura2013 and join the conversation.


On behalf of the Amsterdam team of LaFutura 2013,
Caroline van Beekhoff, Erica Bol, Djenny Brugmans, Siang-Lan Go, Monica Kiezebrink and Hilde Roothart


PreEvents for LaFutura 2013

PreEvents in Bonn, Helsinki and Amsterdam
In order to optimize the outcome of the co-working unconference LaFutura 2013 on November 11th in Amsterdam we have organised a sequence of pre-events in different cities in Europe. And as part of this series we organised two pre-events in Amsterdam at the end of September.

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The first Dutch event on September 25th was attended by different people from mainly the supply side of the future business. As on the 26th the majority of the attendees was from the demand side. We have chosen this design because of LaFutura’s theme of this year ‘NOW NEW NEXT Building the future industry’ which is for the morning program ‘mapping the future industry of today’. The afternoon will be structured around the theme ‘building the future industry of tomorrow’. The supply side tackled the theme ‘who are we and what do we do’ in order to contribute to the ultimate goal to create an organized future industry with happy clients. The demand side tackled the question ‘how can we connect future questions with the future industry’.

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These pre-events had the same unconference character as the main gathering will have. Therefore it was co-creation and picking and mixing the brainpower present. The outcome of the first events where four models or maps (including ‘The Future Navigator’ by Delia Dumitrescu) with the working titles ‘Attitude versus processes’, ‘Travel guide’ and ‘Network of spheres’. During day two the future related questions where plotted on those different maps. It wasn’t a piece of cake to come up with ultimate questions, answers and maps but steps were made towards more clarity and mutual understanding grew. The outcome of the Dutch days will be combined with the outcomes of Helsinki and Germany and the key findings and key learnings will in their turn be input for November 11th. We thank all the attendees for their effort and input and for bringing the goal a bit closer.
Caroline van Beekhoff
www.lafutura2013.com

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Build the future industry at LaFutura 2013

LaFutura 2013 is ready to welcome you on board! Pin your perspective in The Future Navigator industry map during this international co-working unconference. Meet partners and future clients who can add value to your business.

Register on www.lafutura.de/event-registration to explore, connect and build the future industry together with experts and professionals working with trends and the future, from trend researchers to scenario planners and from concept developers to innovation managers.

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You will be able to take home with you:
1. a framework of the future industry of today
2. a road map to the future industry of tomorrow

And next to that you will:
• become a part of an international network of forecasters, researchers and innovators
• share ideas and insights with a group of specialists and experts in the field
• gain knowledge on methods and instruments that will add to your expertise and profession

The early-bird price is € 245,00 excl. VAT until September 15th 2013 (normal price € 295,00 excl. VAT). This includes:


• meet and greet in Amsterdam at the DoubleTree Hilton on Sunday (Nov 10th)

• co-working unconference at Pllek on Monday (Nov 11th)

• drinks, lunch and dinner at Pllek on Monday (Nov 11th)

• farewell breakfast at the Rijksmuseum on Tuesday (Nov 12th)



You will find more information on www.lafutura2013.com. For any questions, feel free to contact us at welcome@lafutura2013.com. Spread the word #lafutura2013 and join the conversation.



On behalf of the Amsterdam team of LaFutura 2013,
Erica Bol, Djenny Brugmans, Siang-Lan Go, Monica Kiezebrink and Hilde Roothart