Exposition Fair Fashion Lab

Every day some 30 million people around the world are exploited so that we can wear clothes. A long series of factory disasters caused by irresponsible production under dangerous conditions reached an all-time low last year with the tragic disaster at the clothing factory in the Rana Plaza in Bangladesh, which killed more than 1.1oo people. More and more people and consumers feel that things cannot continue like this and are looking for solutions to the problem. That’s why Humanity House is investigating the future of fair fashion in a temporary exhibition entitled Fair Fashion Lab.

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Fair Fashion Lab presents six striking approaches that demonstrate the power of design, art and technology in the search for unusual and surprising solutions to problems in the clothing industry. In addition, Humanity House wants to engage in dialogue with the clothing industry and with exhibition visitors. Six renowned and talented designers and artists each occupy a space in the lab where they can trigger visitors and set them to work with solutions for sustainable and fair fashion: artist Arne Hendriks, the controversial artist TINKEBELL, fashion designer Monique van Heist, trendwatcher Hilde Roothart and researcher Natascha van der Velden. Hilde Roothart is among the best-known trend watchers and trend interpreters in the Netherlands. In the exhibition she restores the relation between designer, maker and consumer. Using a loom installation, visitors will jointly create a work of clothing art.
www.humanityhouse.org
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The Wheel of W

Fuzzy front end
Some people call it the fuzzy front end of innovation. An insight-driven and foresight-inspired search for new opportunities and ideas that can be applied to business strategies and models, products, services and experiences. It is both a creative and an analytical process to better identify consumer needs, collect insights, explore white spots and create possibilities.

It’s a fuzzy process: Why should you start a trend driven innovation project? How can you organise it? And what are the results that you are aiming at? Any Futuring project or process requires well-thought through preparation and investigation in the beginning. A clear assignment will have to be formulated to organise the process from start to finish.

Trend driven innovation as a road trip to innovation requires guidelines based on best practices and past experiences. The Wheel of W shows the six questions that need to be answered during the six phases of Futuring. They will structure the process and will give directives for the outcomes and deliverables.

WheelofW

WHY
• why do we need to innovate?
• what is the goal of our efforts?
• what kind of innovation, big or small, are we focusing on?

WHO
• who do we consider to be the target group?
• who will be involved in the process and what do we expect from them?
• which companies or organisations could become our partners in innovation?

HOW
• how will the project or process be executed?
• what methods or instruments will be used?
• how will the outcomes be aligned with business strategies and targets?

WHAT
• what should be the outcomes of the project or process?
• what kind of results in terms of value do we expect?
• how can we measure those results?

WHEN
• what is the scope of the process in terms of timing?
• what is the planning of the project or process?
• when will the outcomes be implemented and how can we organise that?

WHERE
• where will the results be introduced?
• which markets are we aiming at in which continents or countries?
• which distribution channels, online or offline, can be used?
www.trendslator.nl


Futuring Model

A more holistic approach to the process of researching and translating trends based on Futuring®.

FuturingModel

The Futuring Model consists of six areas:
• Investigating
Evaluations, recommendations and preparations
• Researching
Market trends, consumer trends, social trends
• Selecting
Past, present and future identity of the brand, company or organisation
• Translating
Market insights, consumer insights, social insights
• Creating
Concepts, strategies, scenarios
• Implementing
Business plan, marketing plan, design plan etc.

Applying the Futuring Model will result in trend driven innovation on a continuous base for your brand, company or organization. More information? Contact Hilde Roothart at Trendslator.


The MOOD is irregular

TheMOODisirregular

Trend and design concepts
How much do we like to hang on to the things that we have and the wealth of the western world. But the future is not to be found in the museums of Rome and Athens. Thruth and beauty can be found anywhere, even where you would least expect them: somewhere outerspace or in remote African villages.
Hilde Roothart
MOOD Concepts is a publication on trends and design concepts concerning colour, material and shape.
More information about this publication. Order MOOD Concepts now.


The MOOD is glass

theMOODisglass

Trend and design concepts
It is time to accept the state of our culture and economy. Fighting against the circumstances like Don Quixote doesn’t take us anywhere. Let’s cherish the things that we have, look at nature and our natural surroundings with an open mind and use and share our creative power for creation and innovation.
Hilde Roothart
MOOD Concepts is a publication on trends and design concepts concerning colour, material and shape.
More information about this publication. Order MOOD Concepts now.


The MOOD is yellow

TheMOODisyellow

Trend and design concepts
We used to call it the information age, a future in which a dazzling amount of data would make everyone knowledgeable. However, nowadays we experience the need to draw back from a society that causes an overload of information and choices. Technology should’t takeover but should answer to the evolution and the laws of nature.
Hilde Roothart
MOOD Concepts is a publication on trends and design concepts concerning colour, material and shape.
More information about this publication. Order MOOD Concepts now.


The MOOD is square

TheMOODissquare

Trend and design concepts
Designers are the inventors of the 21st century. Their design objects are not supposed to impress the consumer but to inspire the citizen. Their work is not about the material value of their products but about the immaterial value of their ideas, offering insights and presenting solutions for a post-carbon and post-capitalist world.
Hilde Roothart
MOOD Concepts is a publication on trends and design concepts concerning colour, material and shape.
More information about this publication. Order MOOD Concepts now.