Futuring Model

A more holistic approach to the process of researching and translating trends based on Futuring®.


The Futuring Model consists of six areas:
• Investigating
Evaluations, recommendations and preparations
• Researching
Market trends, consumer trends, social trends
• Selecting
Past, present and future identity of the brand, company or organisation
• Translating
Market insights, consumer insights, social insights
• Creating
Concepts, strategies, scenarios
• Implementing
Business plan, marketing plan, design plan etc.

Applying the Futuring Model will result in trend driven innovation on a continuous base for your brand, company or organization. More information? Contact Hilde Roothart at Trendslator.


The future industry at LaFutura 2013

Co-working unconference
At November 11th 2013, the fourth edition of LaFutura took place in Amsterdam. The theme and the goal of this international co-working unconference was ‘NOW NEW NEXT Building the future industry’. This goal was realized by working together to map the world of trendresearch and future insights, and to create a framework and a road map for this soon to be industry. A different approach: LaFutura 2013 was not about trends or trendwatching, but about different methods concerning the why, how, what and when of the future industry. The organizing team was a local network of professional trend researchers, strategic thinkers and concept developers gathered by Amsterdam based trend studio Trendslator.


LaFutura has been founded because of the need for an overview for this new and upcoming industry, which not only exists of trendspotters and innovators but f.i. also of academics from all over the world. LaFutura 2013 in Amsterdam was a unique opportunity for professionals to share their intelligence and intuition, thoughts and ideas for a common purpose. Swapping ideas and knowledge was the most important goal of this meeting: researchers, analysts and creators were collaborating in groups to create a framework and a road map for the future industry. It was also examined how cooperation and commitment were most effective for strategy and future thinking. The final result was a clear overview of the current situation and a plan of where the trend and future professionals where heading to in the future.

A day before the unconference a meet and greet took place at the Skylounge of DoubleTree by Hilton, where all visitors could get to know eachother and get a glimpse of the city of Amsterdam as well. The co-working unconference took place at Pllek, located near Amsterdam IJ. It ended up with a special dinner. The next day there was a farewell breakfast at the Café of the Rijksmuseum.
Diana Sleegers
www.lafutura2013.com, www.lafutura.de

Build the future industry at LaFutura 2013


Explore, connect and build the future industry at LaFutura 2013
We are excited to inform you with the latest news about the international co-working unconference LaFutura 2013 ‘NOW NEW NEXT Building the future industry’.

Unconference! What’s that?
Unconference means there will be no celebrity keynote speakers and no impressive slideshows and presentations. Every participant can bring in his or her expertise and knowledge and share insights and ideas with experts and professionals in the fields of trend research, future foresight and trend driven innovation.

More than 100 participating innovators from at least 10 different countries will join hands at 3 wonderful locations.
You can become part of a group of more than 100 participating innovators from at least 10 European countries: The Netherlands, Belgium, Germany, Austria, Switzerland, United Kingdom, France, Portugal, Finland and Russia.

We will meet at 3 wonderful locations to explore, connect and build the future industry. At the SkyLounge of DoubleTree by Hilton on Sunday November 10th, at Pllek on Monday November 11th and at The Café of the Rijksmuseum on Tuesday November 12th.

What’s in it for me?
You will be able to take home with you:

• a framework of the future industry of today

• a road map to the future industry of tomorrow

And next to that you will:

• become a part of an international network of forecasters, researchers and innovators

• share ideas and insights with a group of specialists and experts in the field

• gain knowledge on methods and instruments that will add to your expertise and profession

Am I invited?
Join us and share your intelligence and intuition, thoughts and ideas for a common purpose: professionalizing the future industry! You are invited to register before November 4th. The price is € 295,00 incl. all drinks on Sunday, lunch and dinner on Monday and breakfast on Tuesday excl. VAT.

You will find more information on www.lafutura2013.com. For any questions, feel free to contact us at welcome@lafutura2013.com. Spread the word #lafutura2013 and join the conversation.

On behalf of the Amsterdam team of LaFutura 2013,
Caroline van Beekhoff, Erica Bol, Djenny Brugmans, Siang-Lan Go, Monica Kiezebrink and Hilde Roothart

The MOOD is irregular


Trend and design concepts
How much do we like to hang on to the things that we have and the wealth of the western world. But the future is not to be found in the museums of Rome and Athens. Thruth and beauty can be found anywhere, even where you would least expect them: somewhere outerspace or in remote African villages.
Hilde Roothart
MOOD Concepts is a publication on trends and design concepts concerning colour, material and shape.
More information about this publication. Order MOOD Concepts now.

PreEvents for LaFutura 2013

PreEvents in Bonn, Helsinki and Amsterdam
In order to optimize the outcome of the co-working unconference LaFutura 2013 on November 11th in Amsterdam we have organised a sequence of pre-events in different cities in Europe. And as part of this series we organised two pre-events in Amsterdam at the end of September.


The first Dutch event on September 25th was attended by different people from mainly the supply side of the future business. As on the 26th the majority of the attendees was from the demand side. We have chosen this design because of LaFutura’s theme of this year ‘NOW NEW NEXT Building the future industry’ which is for the morning program ‘mapping the future industry of today’. The afternoon will be structured around the theme ‘building the future industry of tomorrow’. The supply side tackled the theme ‘who are we and what do we do’ in order to contribute to the ultimate goal to create an organized future industry with happy clients. The demand side tackled the question ‘how can we connect future questions with the future industry’.


These pre-events had the same unconference character as the main gathering will have. Therefore it was co-creation and picking and mixing the brainpower present. The outcome of the first events where four models or maps (including ‘The Future Navigator’ by Delia Dumitrescu) with the working titles ‘Attitude versus processes’, ‘Travel guide’ and ‘Network of spheres’. During day two the future related questions where plotted on those different maps. It wasn’t a piece of cake to come up with ultimate questions, answers and maps but steps were made towards more clarity and mutual understanding grew. The outcome of the Dutch days will be combined with the outcomes of Helsinki and Germany and the key findings and key learnings will in their turn be input for November 11th. We thank all the attendees for their effort and input and for bringing the goal a bit closer.
Caroline van Beekhoff


The MOOD is glass


Trend and design concepts
It is time to accept the state of our culture and economy. Fighting against the circumstances like Don Quixote doesn’t take us anywhere. Let’s cherish the things that we have, look at nature and our natural surroundings with an open mind and use and share our creative power for creation and innovation.
Hilde Roothart
MOOD Concepts is a publication on trends and design concepts concerning colour, material and shape.
More information about this publication. Order MOOD Concepts now.

The MOOD is yellow


Trend and design concepts
We used to call it the information age, a future in which a dazzling amount of data would make everyone knowledgeable. However, nowadays we experience the need to draw back from a society that causes an overload of information and choices. Technology should’t takeover but should answer to the evolution and the laws of nature.
Hilde Roothart
MOOD Concepts is a publication on trends and design concepts concerning colour, material and shape.
More information about this publication. Order MOOD Concepts now.