The MOOD is square


Trend and design concepts
Designers are the inventors of the 21st century. Their design objects are not supposed to impress the consumer but to inspire the citizen. Their work is not about the material value of their products but about the immaterial value of their ideas, offering insights and presenting solutions for a post-carbon and post-capitalist world.
Hilde Roothart
MOOD Concepts is a publication on trends and design concepts concerning colour, material and shape.
More information about this publication. Order MOOD Concepts now.


Trend and design concepts for a new era

MOOD Concepts by Amsterdam based studio Trendslator has just been published. What is this publication about? Three simple questions for trend researcher and founder of Trendslator Hilde Roothart.


WHY? ‘As a trend researcher I am constantly connected to information about short and long term changes. What strikes me at this very moment is that our collegues in the Netherlands and abroad are all saying the same thing: we are heading towards a new era with different values and rules. Our world is rapidly and fundamentally changing into a post-capitalist society in which values based on status and materialism will be no longer valid. Processes as well as products and services will have to be reinvented. This is also true for the creative industry. Traditional methods concerning colour, material and shape are no longer an option. We will have to reinvent the way we work with these basic ingredients of creation as well.’

HOW? ‘During our work as trend researchers and concept developers we have visited an enormous amount of exhibitions, fairs from all kinds of industries, art shows, cultural events and so on. Materia and Material Xperience have presented us with the most innovative materials worldwide. We have made numerous photographs and collected an enormous amount of information and inspiration. At our studio we have structured this information – well, that’s what trendwatchers are so very good at – and translated it into strategic insights and loads of design concepts and ideas for professionals that are working in the creative industry. We did all of that with the ambition to go beyond the usual and the predictable to prepare our audience for this new post-capitalist era.’

WHAT? ‘MOOD Concepts consists of three parts, fifteen chapters and loads of strategic insights and design concepts for designers and creative directors, design and brand managers, concept and business developers of trendsetting small entrepreneurial and influential big companies. It is being presented in a print version in a handmade binder and a screen version as a download. The concent is offered in the form of a 4-step-process, from investigation, inspiration, imagination to realisation. It can be ordered online at and with agents in several countries in Europe. The price is € 395,00 excluding VAT. Be prepared for a new era of creativity and innovation.’

The MOOD is ceramic


Trend and design concepts
Now that the present has little to offer us we turn to history for inspiration. It becomes clear that old traditions and the richness of our culture offer us time to reflect on the routines and rituals of today. Thus, we are inventing the future by looking at the past. Back to the future!
Hilde Roothart
MOOD Concepts is a publication on trends and design concepts concerning colour, material and shape.
More information about this publication. Pre-order now.

The MOOD is black


Trend and design concepts
It is a time for grief, to mourn the things we have lost. We experience the loss of faith in the people and things we used to take for granted. However, if we change our behaviour (from big systems to small-smale production and consumption, from economic to ecological growth) we can make a fresh start.
Hilde Roothart
MOOD Concepts is a publication on trends and design concepts concerning colour, material and shape.
More information about this publication. Pre-order now.

Build the future industry at LaFutura 2013

LaFutura 2013 is ready to welcome you on board! Pin your perspective in The Future Navigator industry map during this international co-working unconference. Meet partners and future clients who can add value to your business.

Register on to explore, connect and build the future industry together with experts and professionals working with trends and the future, from trend researchers to scenario planners and from concept developers to innovation managers.


You will be able to take home with you:
1. a framework of the future industry of today
2. a road map to the future industry of tomorrow

And next to that you will:
• become a part of an international network of forecasters, researchers and innovators
• share ideas and insights with a group of specialists and experts in the field
• gain knowledge on methods and instruments that will add to your expertise and profession

The early-bird price is € 245,00 excl. VAT until September 15th 2013 (normal price € 295,00 excl. VAT). This includes:

• meet and greet in Amsterdam at the DoubleTree Hilton on Sunday (Nov 10th)

• co-working unconference at Pllek on Monday (Nov 11th)

• drinks, lunch and dinner at Pllek on Monday (Nov 11th)

• farewell breakfast at the Rijksmuseum on Tuesday (Nov 12th)

You will find more information on For any questions, feel free to contact us at Spread the word #lafutura2013 and join the conversation.

On behalf of the Amsterdam team of LaFutura 2013,
Erica Bol, Djenny Brugmans, Siang-Lan Go, Monica Kiezebrink and Hilde Roothart

Afropolitan on PantoneVIEW


African cosmopolitan
A new generations of Africans are escaping the cliches and stereotypes that generally explain the African society. A group of cultural innovators that call themselves Afropolitans is attracting the attention. Afropolitan combines the words Africa and cosmopolitan to describe a temporary generation of Africans. The term was introduced in 2005 by the author Taiye Selasi in the essay ‘Bye-Bye Babar’, or ‘What is an Afropolitan?’. In 2011 the Victoria and Albert Museum convened the symposium ‘Africans in America: The New Beat of Afropolitans’, featuring authors, musicians and artists alongside Selasi. MsAfropolitan (miss Afropolitan) is the award-winning blog of Minna Salami, blogger, writer and commentator on African feminism, society and popular culture.

Taiye Selasi is also the author of ‘Ghana Must Go’, at once a portrait of a modern family, and an exploration of the importance of where we come from to who we are. In a sweeping narrative that takes us from Accra and Lagos to London and New York, this novel teaches that the truths we speak can heal the wounds we hide. Her books are accompanied by the works of Chimamanda Ngozi Adichie. ‘Americanah’ examines blackness in America, Nigeria and Britain, but it’s also a dissection of the universal human experience. Spanning three continents and numerous lives, the novel is a richly told story set in today’s globalized world.
Hilde Roothart
Read the story ‘Afropolitan’ on PantoneVIEW.

The MOOD is round


Trend and design concepts
Yes, there are lots of ways to save the world and everything in it. Radical activism is a positive movement and an optimistic call for change. Even bettter, designers and innovators are on a mission to enhance consciousness and show possibilities that will have a positive effect on the future of our planet.
Hilde Roothart
MOOD Concepts is a publication on trends and design concepts concerning colour, material and shape.
More information about this publication. Pre-order now.