The future industry at LaFutura 2013

Co-working unconference
At November 11th 2013, the fourth edition of LaFutura took place in Amsterdam. The theme and the goal of this international co-working unconference was ‘NOW NEW NEXT Building the future industry’. This goal was realized by working together to map the world of trendresearch and future insights, and to create a framework and a road map for this soon to be industry. A different approach: LaFutura 2013 was not about trends or trendwatching, but about different methods concerning the why, how, what and when of the future industry. The organizing team was a local network of professional trend researchers, strategic thinkers and concept developers gathered by Amsterdam based trend studio Trendslator.


LaFutura has been founded because of the need for an overview for this new and upcoming industry, which not only exists of trendspotters and innovators but f.i. also of academics from all over the world. LaFutura 2013 in Amsterdam was a unique opportunity for professionals to share their intelligence and intuition, thoughts and ideas for a common purpose. Swapping ideas and knowledge was the most important goal of this meeting: researchers, analysts and creators were collaborating in groups to create a framework and a road map for the future industry. It was also examined how cooperation and commitment were most effective for strategy and future thinking. The final result was a clear overview of the current situation and a plan of where the trend and future professionals where heading to in the future.

A day before the unconference a meet and greet took place at the Skylounge of DoubleTree by Hilton, where all visitors could get to know eachother and get a glimpse of the city of Amsterdam as well. The co-working unconference took place at Pllek, located near Amsterdam IJ. It ended up with a special dinner. The next day there was a farewell breakfast at the Café of the Rijksmuseum.
Diana Sleegers,


Welcome to LaFutura 2013


Building the future industry
You are welcome to register to this international co-working unconference now! Go to for more information.

LaFutura is a network and an annual gathering of futurists, innovators and trendspotters from all over the world. On November 11th 2013 the fourth edition of LaFutura will take place in Amsterdam. The goal of this meeting is to map the business of trend research and future insights. The outcome of LaFutura 2013 will be a framework of the future industry of today and a road map to the future industry of tomorrow.

LaFutura 2013 will be a co-working unconference. People from all disciplines working with trends and the future are invited, from trend researchers to scenario planners and from concept developers to innovation managers. There will be no celebrity keynote speakers and no impressive slideshows and presentations. Participants will bring in their expertise and knowledge and share insights and ideas in a dynamic format.

2013 is a year in which the city of Amsterdam celebrates its great history and at the same time builds on the future. The event will take place at inspiring and dynamic locations. Both international and local, chic and rough, historic and futuristic, to accommodate the diversity of the industry and encourage international co-operation in the future. Join us at and spread the word #lafutura2013.
Erica Bol, Djenny Brugmans, Siang-Lan Go, Monica Kiezebrink and Hilde Roothart