MAKE at LaFutura 2014
We are living in a post-capitalist society in which the problems that we are facing on a global scale are too big and complex to be solved by governments or institutions. Our economic, political, technological and social systems need to be reconsidered and recreated. The forerunners of a new industrial revolution are proclaiming a radical change based on shared ownership and participation. Producers and consumers are being replaced by a movement of makers, tinkerers and tailors, engineers and entrepreneurs, that are working with futuristic technologies as well as traditional crafts.
Hilde Roothart is trend researcher and founder of Trendslator, a trend studio that researches changes and developments and translates trends into strategies and concepts. Social changes and trends in consumer behaviour are translated into marketing focused proposals, combining analytic and creative methods.
At November 11th 2013, the fourth edition of LaFutura took place in Amsterdam. The theme and the goal of this international co-working unconference was ‘NOW NEW NEXT Building the future industry’. This goal was realized by working together to map the world of trendresearch and future insights, and to create a framework and a road map for this soon to be industry. A different approach: LaFutura 2013 was not about trends or trendwatching, but about different methods concerning the why, how, what and when of the future industry. The organizing team was a local network of professional trend researchers, strategic thinkers and concept developers gathered by Amsterdam based trend studio Trendslator.
LaFutura has been founded because of the need for an overview for this new and upcoming industry, which not only exists of trendspotters and innovators but f.i. also of academics from all over the world. LaFutura 2013 in Amsterdam was a unique opportunity for professionals to share their intelligence and intuition, thoughts and ideas for a common purpose. Swapping ideas and knowledge was the most important goal of this meeting: researchers, analysts and creators were collaborating in groups to create a framework and a road map for the future industry. It was also examined how cooperation and commitment were most effective for strategy and future thinking. The final result was a clear overview of the current situation and a plan of where the trend and future professionals where heading to in the future.
A day before the unconference a meet and greet took place at the Skylounge of DoubleTree by Hilton, where all visitors could get to know eachother and get a glimpse of the city of Amsterdam as well. The co-working unconference took place at Pllek, located near Amsterdam IJ. It ended up with a special dinner. The next day there was a farewell breakfast at the Café of the Rijksmuseum.
NOW NEW NEXT
On November 11th 2013 researchers, innovators and creators will gather in Amsterdam for the co-working unconference LaFutura. The goal of this meeting is to map the business of trend research and future insights in order to create a framework for this new industry. The theme of this event is ‘NOW NEW NEXT Building the future industry’.
People from all disciplines working with trends and the future are invited, from trend researchers to scenario planners and from concept developers to innovation managers. Our starting point is a map called ‘The Future Navigator’, described by Delia Dumitrescu in the book ‘Road Trip to Innovation’. This will be a day full of insights and challenges on the future of this rising new industry.
LaFutura is a network and an annual one-day gathering of futurists, innovators and trendspotters from all over the world, to exchange insights with the aim to grow the trend and futures industry. LaFutura has been organized three times before, in Berlin, New York and Helsinki, where it brought together over 100 experts involved in trends and innovation. The event is organized on a non-profit basis and was initiated by TrendONE.
Amsterdam is the place to be in 2013, a year in which the city looks back at its great history and at the same time builds on the future of their citizens and visitors. The city celebrates memorable events like 400 years of world famous canals, the re-opening of the Rijksmuseum and the inauguration of a new king.
The organizing team is a local network of professional trend researchers, strategic thinkers and concept developers gathered by Amsterdam based trend studio Trendslator. Join us and share your intelligence and intuition, thoughts and ideas for a common purpose. Save the date and stay tuned!
Erica Bol, Djenny Brugmans, Siang-Lan Go and Hilde Roothart