MAKE at LaFutura 2014
We are living in a post-capitalist society in which the problems that we are facing on a global scale are too big and complex to be solved by governments or institutions. Our economic, political, technological and social systems need to be reconsidered and recreated. The forerunners of a new industrial revolution are proclaiming a radical change based on shared ownership and participation. Producers and consumers are being replaced by a movement of makers, tinkerers and tailors, engineers and entrepreneurs, that are working with futuristic technologies as well as traditional crafts.
Hilde Roothart is trend researcher and founder of Trendslator, a trend studio that researches changes and developments and translates trends into strategies and concepts. Social changes and trends in consumer behaviour are translated into marketing focused proposals, combining analytic and creative methods.