You are invited to LaFutura 2014


The future industry
LaFutura is a network and an annual one-day gathering of futurists, innovators and trendspotters from all over the world to exchange insights with the aim of developing the trend and futures industry.

On November 7th the 5th edition of LaFutura will take place in Brussels, Belgium. We want to give the unique opportunity to get a sneak peek into the most popular trend reports of 2015 from the best and biggest trend agencies all over the world.

We would like to welcome you to share your knowledge and to join the discussion on how latest trends will impact certain businesses and industries. Become a part of the LaFutura network and sign up to the international meeting LaFutura 2014. We are looking forward to meeting you in Brussels.


PreEvents for LaFutura 2013

PreEvents in Bonn, Helsinki and Amsterdam
In order to optimize the outcome of the co-working unconference LaFutura 2013 on November 11th in Amsterdam we have organised a sequence of pre-events in different cities in Europe. And as part of this series we organised two pre-events in Amsterdam at the end of September.


The first Dutch event on September 25th was attended by different people from mainly the supply side of the future business. As on the 26th the majority of the attendees was from the demand side. We have chosen this design because of LaFutura’s theme of this year ‘NOW NEW NEXT Building the future industry’ which is for the morning program ‘mapping the future industry of today’. The afternoon will be structured around the theme ‘building the future industry of tomorrow’. The supply side tackled the theme ‘who are we and what do we do’ in order to contribute to the ultimate goal to create an organized future industry with happy clients. The demand side tackled the question ‘how can we connect future questions with the future industry’.


These pre-events had the same unconference character as the main gathering will have. Therefore it was co-creation and picking and mixing the brainpower present. The outcome of the first events where four models or maps (including ‘The Future Navigator’ by Delia Dumitrescu) with the working titles ‘Attitude versus processes’, ‘Travel guide’ and ‘Network of spheres’. During day two the future related questions where plotted on those different maps. It wasn’t a piece of cake to come up with ultimate questions, answers and maps but steps were made towards more clarity and mutual understanding grew. The outcome of the Dutch days will be combined with the outcomes of Helsinki and Germany and the key findings and key learnings will in their turn be input for November 11th. We thank all the attendees for their effort and input and for bringing the goal a bit closer.
Caroline van Beekhoff


Build the future industry at LaFutura 2013

LaFutura 2013 is ready to welcome you on board! Pin your perspective in The Future Navigator industry map during this international co-working unconference. Meet partners and future clients who can add value to your business.

Register on to explore, connect and build the future industry together with experts and professionals working with trends and the future, from trend researchers to scenario planners and from concept developers to innovation managers.


You will be able to take home with you:
1. a framework of the future industry of today
2. a road map to the future industry of tomorrow

And next to that you will:
• become a part of an international network of forecasters, researchers and innovators
• share ideas and insights with a group of specialists and experts in the field
• gain knowledge on methods and instruments that will add to your expertise and profession

The early-bird price is € 245,00 excl. VAT until September 15th 2013 (normal price € 295,00 excl. VAT). This includes:

• meet and greet in Amsterdam at the DoubleTree Hilton on Sunday (Nov 10th)

• co-working unconference at Pllek on Monday (Nov 11th)

• drinks, lunch and dinner at Pllek on Monday (Nov 11th)

• farewell breakfast at the Rijksmuseum on Tuesday (Nov 12th)

You will find more information on For any questions, feel free to contact us at Spread the word #lafutura2013 and join the conversation.

On behalf of the Amsterdam team of LaFutura 2013,
Erica Bol, Djenny Brugmans, Siang-Lan Go, Monica Kiezebrink and Hilde Roothart

Future industry: What the World can Expect

LaFutura2013: annual meeting of trend watchers, futurists and innovation managers to take place in Amsterdam

What does the world stand to gain from the emerging future industry, bringing forward such illustrious new job titles as trend watcher, futurist and innovation manager? The answer to that question will be the outcome of “NOW NEW NEXT, Building the future industry”, an international gathering of future thinkers and doers in Amsterdam, The Netherlands, this November.
LaFutura 2013 is the fourth meeting of the international network, which was started by Berlin based TrendOne. After New York and Helsinki, Amsterdam will be the venue for 2013.


Although it is often thought to be about fashion and hypes, the future industry mixes influences from different fields such as sociology, psychology, technology, marketing, communication and design. With methods for identifying and interpreting social developments this upcoming industry offers powerful management tools for commercial, governmental and non-profit organizations.

“Because the world is changing so fast there is a growing need to reflect on the future,” says Dutch co-organizer Hilde Roothart from Trendslator. “The future industry brings together creative minds from different fields who look at things from different perspectives. If we can work together to combine and improve our methods of observation and interpretation, these techniques will make it possible to find new solutions for existing and upcoming challenges.“

For LaFutura 2013 people from all disciplines working with trends and the future are invited. The meeting will be a co-working unconference, without celebrity keynote speakers but with every opportunity to share insights and ideas. Go to for more information and registration to this event.

LaFutura 2013 in Amsterdam

On November 11th 2013 researchers, innovators and creators will gather in Amsterdam for the co-working unconference LaFutura. The goal of this meeting is to map the business of trend research and future insights in order to create a framework for this new industry. The theme of this event is ‘NOW NEW NEXT Building the future industry’.

People from all disciplines working with trends and the future are invited, from trend researchers to scenario planners and from concept developers to innovation managers. Our starting point is a map called ‘The Future Navigator’, described by Delia Dumitrescu in the book ‘Road Trip to Innovation’. This will be a day full of insights and challenges on the future of this rising new industry.


LaFutura is a network and an annual one-day gathering of futurists, innovators and trendspotters from all over the world, to exchange insights with the aim to grow the trend and futures industry. LaFutura has been organized three times before, in Berlin, New York and Helsinki, where it brought together over 100 experts involved in trends and innovation. The event is organized on a non-profit basis and was initiated by TrendONE

Amsterdam 2013
Amsterdam is the place to be in 2013, a year in which the city looks back at its great history and at the same time builds on the future of their citizens and visitors. The city celebrates memorable events like 400 years of world famous canals, the re-opening of the Rijksmuseum and the inauguration of a new king.

The organizing team is a local network of professional trend researchers, strategic thinkers and concept developers gathered by Amsterdam based trend studio Trendslator. Join us and share your intelligence and intuition, thoughts and ideas for a common purpose. Save the date and stay tuned!
Erica Bol, Djenny Brugmans, Siang-Lan Go and Hilde Roothart