Trend Studio

Translating trends

Trendslator offers a way of thinking for trend research and the development of new and updated strategies and concepts. Social changes and trends in consumers’ behaviour are translated into marketing focused proposals, combining analytic and creative methods. The office creates and uses trend instruments and translation methods, such as Futuring®. Futuring is the development of a vision on the future. MOOD© is the ongoing research into social developments, consumer behaviour and market trends.

Trendslator is a pioneer in researching and translating trends to businesses and branches. The identity of organisations is tuned to the mentality of consumers. Clients include companies in financial services, food and retail, housing and project development, telecommunication and mobile networks, health and wellness, home and interior, mobility and media.

Trendslator has been working for ABN Amro / Aedes / Ahold / De Amersfoortse / Bemog / de Bijenkorf / Consumentenbond / Corio Nederland / Dura Vermeer / ERA Contour / Ericsson / Etos / Floriade 2012 / FrieslandCampina / Heineken / Heinz / Hema / ING Groep / ING Real Estate / KPN / Mexx / Nissan / Openbaar Ministerie / Organon / Raad voor Verkeer en Waterstaat / Rabobank / Reaal Verzekeringen / Robeco / RTL Nederland / RTV Utrecht / Sanoma Media / Sigma Coatings / SNS Bank / Technische Unie / Trendbureau Overijssel / Unipro / Wehkamp

Forecaster and founder

Hilde Roothart (1966) studied fashion design at the Academy of Arts in Utrecht. She gained experience as a forecaster at the studios of Dominique Peclers and Lidewij Edelkoort in Paris. Back in Holland she worked at the styling and design studios of Günther Frank and Milou Ket. In 1997 Hilde Roothart established Trendslator, a trend studio that researches changes and developments and translates trends into strategies and concepts. She is the author of three books and writes about trends for several magazines. Roothart is a regular speaker for seminars and meetings on trends and innovation.

Hilde Roothart has been a speaker for ABN Amro / ANKO / ANWB / Bacardi-Martini / Ballantine’s / BAM Vastgoed / Bedding House / Bureau voor industriële eigendom / Crisp Stylisten / Euroforum Consumententrends / Euroforum Product- en Brandmanagement / Fontys Hogescholen / Gazelle / Haagse Communicatie Kring / Heineken International / Hoger Rendement Horeca / Ikea / ING België / Interpolis / IRR Innovatiecongres / Kipling / KLM / Koninklijke Bibliotheek / KPN / Landal Greenparks / Leerdammer / Luxaflex / Motorpersdag / Nationale Volkscultuurdag / Nederlands Interieur Instituut / Nederlandse Museumvereniging / Nuon / Pan-European Design Association / Procter & Gamble / Provinciale Bibliotheekcentrale / Rabobank / Sanoma Media / SBR-congres Consumentgericht bouwen / Scripta Media / Staatsbosbeheer / Stadsarchief Amsterdam / Swinkels Interior Textiles / Tchai International / Tènce! / TNO / VBAT / VVV Nederland / Wegener / WerfSelect / Ymere


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